The new Ford EcoSport is scheduled for a launch on the 9th of November, 2017. Ford India had previously tied up with Amazon India for bookings of 123 units which would be available exclusively for a period of 24 hours. The 123 units were available from 5th November midnight onwards. However, all the units were booked by 10 AM and exclusive bookings had to be suspended soon after.
Most customers on Amazon booked the top-end Titanium+ EcoSport variant which comes with the petrol three cylinder 1.5 litre engine and the 6-speed automatic transmission unit. This engine churns out 123 PS and offers 17 kilometres per litre in terms of fuel economy. Customers have also expressed a clear preference for the Lightning Blue colour option. The new EcoSport may be another big success for Ford India according to Rahul Gautam, the Vice President-Marketing at the company.
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The new Ford EcoSport has been extensively face lifted and makes use of 1600 new parts as per reports. The front fascia has been totally redesigned and comes with an upper trapezoidal grille and a lower grille. There is also a brand new petrol Ti-VCT 1.5 litre engine and key features include a fog lamp bezel, massive projector headlamps and 6 airbags. The floating 8-inch touch screen system comes with SYNC 3 compatibility along with Apple CarPlay and Android Auto compatibility.
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There was a dedicated brand page for the Ford EcoSport which contained all necessary information about the car including colour details, design, technological improvements and new features. Customers can book any EcoSport model by shelling out Rs.10,000 as the initial amount.