Jaguar Land Rover has showcased the XEL (XE Long-Wheelbase) model which is also the second car from Jaguar to be produced in China. This car has been shown at the Guangzhou Auto Show. The Jaguar XEL is part of an RMB 10.9 billion joint venture with Cherry Automobile Limited and will be produced at the factory in Changshu. This will be created exclusively for China and is the fourth vehicle overall from JLR to be manufactured within less than three years under this joint venture.
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According to the Executive Director, Jaguar Land Rover, Qing Pan, the XEL represents a big step with regard to the future expansion goals of the brand in the Chinese market. This is a major success story for a foreign OEM in this market according to him. He added that sales growth was 20% on a year-on-year basis in China and the company portfolio is being expanded for ensuring tailored automotive solutions for buyers along with ensuring attractive designs and connected services.
The new XEL comes with an attractive design, more space and enhanced comfort and cutting-edge technology. The wheelbase will be increased by 100 mm for additional legroom and comfort at the rear. The brand new Range Rover Sport has also been shown at the annual Guangzhou Motorshow along with the XF Sportbrake which is the first plug-in hybrid from the brand and the 18MY Range Rover.
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Jaguar Land Rover has built up its market presence in China for more than 10 years and notched up sales volumes of close to 120,000 units last year. China is the biggest single automotive market for the brand and it already has in excess of 200 retailers along with three training academies and 10 training programmes for apprentices. JLR has also confirmed that the brand new E-PACE will also be manufactured from next year in China.
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