In India, Luxury automakers found 2017 as a mixed year on the whole with some has clocked an increase in sales whereas some hasn’t registered so much. Though Audi India has a decent year, their sales figures had marginally increased by 2 percent. However, they managed and sold out totally 7,876 vehicles in India. This will put Audi India under the stack as far as sales are considered amongst the German trio of Audi, BMW, and Mercedes-Benz.
The German luxury brand has completed ten years of its operation in the country by launching 10 units last year including Q3, S5, A3 Cabriolet, A5 Cabriolet, A3 sedan, A4, A5, A4 TDI, and the Q7 40 TFSI. Audi India is expected to change with the brand-new Q5, which is going to be introduced on 18th January 2018. More than that, with an intention to increase its potential in the Tier ii & Tier iii cities, Audi is planning to penetrate these markets with the help of its “Workshop first strategy” through which the company initially offer service facilities for the potential customer and then, they will try to expand their dealership network as soon as sales potential are studied.
On the other hand, BMW India has a sturdy year with an annual growth of 25% because they managed to sell out impressively 9,800 units. Even, BMW Motorrad, which had entered the country last year, has a very good year as they sold nearly 252 bikes within nine months. The total volumes are largely driven by all-new 5-series and the BMW X1 & X5 that was going on sale in 2017.
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Being a new entrant into this luxurious segment, Jaguar Land Rover has made its charisma felt in the market for luxury vehicles due to the launch of its new products such as the Land Rover Discovery Sport, the Jaguar XE, and F-pace are found to be useful for the company to make large strides related to sales. Particularly, the Discovery Spot has emerged as the highest-seller as it retails 12, 6078 vehicles. Its sales are getting increased by 49 percent when they sold out 3,954 vehicles in 2017.
But, the show was actually stolen by the Mercedes-Benz. The three-pointed star is referred to be the brand choice by a large margin. While compared to BMW, Mercedes Benz has sold out a total of 15,330 vehicles in 2017 with a year-on-year increase of 16%. Because of this reason, the Mercedes-Benz, the German luxury brand, has continued its leadership in the automobile market of India for the 3rd consecutive year. The total volume sold by the company was as twice as the overall models, which were sold in 2012.
The luxury vehicle sector in India has spotted sales growth last year although facing headwinds due to an upward revision in the GST rates. BMW leads the growth charge since it posts a record of 25% growth, which is then followed by the Jaguar Land Rover with a jump in sales of 45%. In contrast, Volumes at Audi marginally grew at the rate of 2% annually.