Maruti Suzuki Vitara Brezza was late to join the compact SUV slug-fest. However, it is compensating the late entry with the kind of sales figures it is raking for Maruti Suzuki. Maruti has hit the sweet spot with the Vitara Brezza in terms of positioning and pricing. It is not only giving nightmares for the other cars in the compact SUV segment (Ford gave a massive price cut to their successful Ecosport immediately after the Vitara Brezza launch) but also has dented the sales of many popular premium hatchbacks. We dwell into the factors that made Vitara Brezza a roaring success.
Check On Road Price for Vitara Brezza in Delhi
Styling - Vitara Brezza
Being a late entrant, Maruti designers had enough time to gauge the expectations of the public on the compact SUV segment. Maruti Suzuki Vitara Brezza ticked most of the boxes in the styling front. Right from the bold and aggressive front, squared wheel arches, clean lines on the side profile, slightly raked C-Pillar and rear with right sized tail-lamps with sufficient dose of chrome infuse the SUV look to the car. The car is devoid of any loud design cues, which pleases the majority car buying public. More importantly, Vitara Brezza doesn’t look like a hatchback aspiring to be an SUV rather it looks like a proper SUV on a smallish template.
Also read Insight on Vitara Brezza
The brand Maruti Suzuki doesn’t require an introduction in India. The wide service network coupled with pocket-friendly service plans make all Maruti cars easy on the pocket to live with.
Also check Vitara Brezza TCO
DDis 200 1.3 Liter Multijet Diesel Engine
The 1.3 Liter MJD popularized by the massively popular Swift/Dzire is powering the Vitara Brezza as well. This peppy little motor has earned the trust of motorists across the country. The 1.3 Liter not only ensures spirited performance but also endows the Vitara Brezza with decent fuel efficiency figures.
Also read Vitara Brezza's exponential booking
Maruti Suzuki’s aggressive pricing for the Vitara Brezza sent a chill up the spine to the competition. Maruti, with the Vitara Brezza, set the cat among the pigeons not in one segment, but across the Rs 8-12 lacs price range. It has the space of a sedan, practicality of a UV, styling of an SUV and it is as easy to drive as any hatchback. To sum it up, you get a compact SUV with the core capabilities of a hatchback kept intact.
Read about Vitara Brezza at Auto Expo 2016
The popularity of Maruti cars, especially the ones with the venerable 1.3 Liter MJD units have already hit the roof top. Many existing Maruti customers (especially the ones driving the Swifts) could dispose their existing Maruti for decent value and upgrade to a Vitara Brezza.