Vitara Brezza - The Next Big Thing from Maruti Suzuki?
Maruti Suzuki is all set to announce their entry into the most exciting segment at the moment, the Compact SUV segment with the Vitara Brezza. Vitara Brezza will be company’s biggest launch after the Swift, launched in 2005.
We at IndianBlueBook answers the Vitara Brezza ‘before launch’ FAQs:
- Will Maruti set the cat among the Pigeons in the compact SUV space and if yes what will be the impact?
- Why will Vitara Brezza be a blockbuster for Maruti?
- What all trims are being planned and at what price range?
Check On Road of Vitara Brezza in Mumbai
Will Maruti set the cat among the Pigeons in the compact SUV space and if yes what will be the impact?
The answer is an emphatic YES!
Maruti has done their homework well. The car has all the ingredients what a typical urban SUV buyer look forward in his car and more. It has the SUV style statement, ample space, fuss-free nature associated with the Suzuki brand and,more importantly, Maruti is going to price the car aggressively at a price much lower than the competition.
Read about Vitara Brezza at Auto Expo 2016
The car will not only be eying dominancy in the obvious compact SUV segment, but also the premium hatchback and compact sedan segments.
Read about Maruti Suzuki Vitara Brezza Launch
Interestingly, Vitara Brezza will not only eat into the share of the Creta and Ecosport, but also cannibalize the sales of its stable mates Baleno and the S-Cross 200. However, Maruti will be happy with that as the customer gets a wider choice within the brand and will stick to Suzuki brand.
Why will Vitara Brezza be a blockbuster for Maruti?
There are a lot of factors suggest that Vitara Brezza is going to be one of the most successful models for Maruti Suzuki.
- Well proportioned and easy to digest SUV look.
- 3 Liter MJD, this gives economies of scale and is a proven sprightly performer.
- Maruti is going to price it aggressively.
- A natural upgrade for the Swift/ Dzire customer.
- The huge fan following for Maruti in the sub 10 lakh group.
What all trims are being planned and at what price range?
As far as the information goes, Maruti will be launching the car in the following trims.
- LDi/ LDi (O)
- VDi/ VDi (O)
ABS with EBD and Driver side airbags will be standard across all variants. Price Range: Maruti Suzuki burnt their fingers when they got the price. The S-Cross all wrong in the first place. Hence, Maruti will be bringing the Vitara Brezza with an aggressive price tag this time. We expect the Maruti price it in the Rs 6.5 lakhs ex-showroom for the base LDi all the way up to Rs 10 Lakhs ex-showroom for the top end ZDi+ trim.