Ford India will start online bookings exclusively through Amazon India for the brand-new Ford EcoSport which is expected to launch on the 9th of November, 2017, in the Indian market. Ford India has entered into this innovative tie-up with Amazon India and the first 123 customers can book the compact SUV from the 5th of November, 2017 onwards. Prospective buyers can book any color or variant exclusively on Amazon by paying a token amount of INR 10,000.
According to the vice-president, Marketing, Ford India, Rahul Gautam, Ford India considers its customers as family members and their convenience and comfort is highly important to the brand. The company is proud to have tied up with an iconic brand like Amazon which has a cult following, just like the EcoSport according to him. He also added that Amazon wishes to build the most extensive and customer-focused online destination for almost anything that customers desire.
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The 24-hour Exclusive Online Booking will help Ford offer something unique to the audience on Amazon and will also enable the omni-channel buying experience for digitally evolved customers.
The new EcoSport will come with diesel and petrol engines. The latter will be the Ti-VCT 1.5 litre engine which dishes out 121 BHP and 150 Nm. There will be a 1.5 litre diesel engine that will make 99 BHP and 205 Nm. There will be 5-speed manual and 6-speed AT options. The new Ford EcoSport will have 85% localization levels and will come at a competitive price as well.
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As per reports, the new EcoSport may be priced between INR 7.5-12.5 lakhs (ex-showroom). The Ford EcoSport competes with rivals like the Maruti Suzuki Vitara Brezza, Tata Nexon and Mahindra TUV300 in the compact SUV segment.