Technology behemoth Microsoft has tied up with Indian cab aggregator Ola for developing a connected car platform. Ola will be accessing the cloud infrastructure, productivity tools and artificial intelligence offered by Microsoft as part of this tie-up. This will help in enabling better experiences for passengers and predictive vehicle maintenance alike. Ola will also make use of the Microsoft Azure cloud computing solution for its Ola Play operations.
According to Ola, this partnership will help in boosting overall vehicle diagnostics, predictive maintenance of cars for better driving experiences, more advanced navigation, better passenger experiences through cloud-backed infotainment and even customized digital experiences for customers. According to the CEO at Microsoft, Satya Nadella, the car of today is fast transforming into the next big computing device and this partnership with Ola will focus on ensuring more connected, intelligent and effective customer experiences.
The fusion of Microsoft Azure, Office 365 and the AI platform with Ola Play will help in ensuring a whole new dimension as far as customer experiences are concerned, while also spurring new business opportunities in the automotive sector.
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Ola Play users may soon be able to make use of Skype and Office 365 for their business needs in tandem with voice-assisted controls that will be created through the Microsoft Bot framework and Cognitive Services during rides. The telematics platform will also help cars evolve into intelligent and high performance vehicles that can analyze performance, fuel economy and performance of drivers.
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This will also bolster navigation while predicting breakdowns. According to the CEO, Ola, Bhavish Aggarwal, the automobile industry is going through a major global churn as cars steadily become connected and technologically superior vehicles. Ola Play has already been a breakthrough for connected cars in the country and with Microsoft, this platform can be made more accessible for an even bigger and global audience according to him.
The company has stated that the platform will be tailored to continuously gather, analyze and learn from data and behaviour of users. This will ensure customized offerings to them for shaping business models and service including usage-linked insurance. Ola and Microsoft will collaborate on creating advanced services for driver assistance and safety features alike.