Renault Lodgy was pegged as a cheaper alternative to the massively successful Toyota Innova, known as the King of MUVs in India. Lodgy came with the same power mills doing duties in the Renault Duster.
Renault expected the Lodgy to ride on the success of their popular SUV, the Duster. However, since its launch in April 2015, we find that the Lodgy couldn’t clock the sales numbers what Renault envisaged for their MPV offering.
What went wrong with the Lodgy?
- Confused Styling: Renault was trying to play many cards at a time with the Lodgy’s styling. Though the Lodgy had a non-offensive styling, it was more of a mix and match of a Van and an MUV. Also, the styling reminded as of the unsuccessful Mahindra Voyager. This styling neither appealed to the taxi fleet operators nor the private buyers.
- Space: Space is a major criterion when customers zero in on a people carrier. But, Renault only offered space in-line with what the market offered and more importantly it was smaller and nowhere comfortable than the segment leader, Toyota Innova. Also, the legroom at the middle row can be termed just adequate and at the last row was not a pleasant place for fully grown adults.
- Positioning and Pricing: Renault Lodgy was significantly expensive than the Maruti Ertiga and the Chevrolet Enjoy. And more importantly, Renault couldn’t infuse much value into the Lodgy to make it stand apart from these two segment mates.
It neither had a clear cut advantage over the less priced cars in the MUV/MPV segment nor the flair to take on the Innova. Also, Renault could not leverage the demand for people carriers in rural India considering the price, puny tires and lack of toughness required for such usage and also, Renault never had the plans to position this car in the rural segment considering their limited service network. Renault also launched a Stepway variant to attract private buyers, which didn’t yield much success.