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TAMO RACEMO Wins Prestigious German Design Award

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The RACEMO is the first sports coupe (two-seater) from India and the first innovative concept from the TAMO sub-brand owned by Tata Motors, one of the country’s foremost automakers. The RACEMO had garnered sufficient eyeballs when it was unveiled officially at the 87th edition of the Geneva International Motor Show.

The RACEMO has been designed exclusively at the Tata Motors Design Studio, Turin, Italy. The RACEMO has now snapped up the hugely prestigious GDA (German Design Award) for International Excellence in the Gold category pertaining to Exceptional Product Design. The RACEMO fuses the IMPACT design touches from Tata Motors including the Diamond DLO, Humanity Line and Slingshot Line to great effect.

TAMO RACEMO

According to the CEO & Managing Director at Tata Motors, Guenter Butschek, the iconic German Design Council Gold Award for Automotive Design definitely makes the company proud of the sheer passion and skill of the Global Design team. The RACEMO blends Indian innovation with Italian aesthetics, making for a futuristic bet according to him. He expressed confidence that it would connect better with aspirational Indian customers.

The Head of Design at Tata Motors, Pratap Bose, the RACEMO winning this award within just a few months of being showcased globally is a huge milestone for the Design Team at Tata Motors. He added that the RACEMO was created out of an intensive collaboration between the engineering and design teams at the company.

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It initially started as a design study and is currently a two-seater sports coupe, which is production ready according to Bose. This car has been designed for a more global Indian customer according to him. He also added that Tata Motors is thrilled about the prospects of launching the RACEMO in the Indian market.

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The RACEMO makes use of the MO-Flex platform, which is a unique structural technology, making it possible to obtain higher freedom in terms of faster time to market, large-scale integration of components and surface design. RACEMO is the first phygital car which has been globally developed for India. This car is tailored for adventurous, risk-loving and digitally savvy customers and is the first connected car in the country as well.

The RACEMO is powered by none other than Microsoft and comes with technologies like higher machine-human interface, cloud computing and geo-spatial and mapping, thereby setting newer industry benchmarks in case of connected vehicles. The RACEMO is also the first sports car from India to be available on the Forza gaming platform from Microsoft and has more than 2.2 million users getting a feel of the design within just 8 months. 

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