Tata Motors is preparing for the 14th Edition of the Auto Expo in 2018 which will be held in February. The company will be showcasing its Smart Mobility solutions tailored for Smart Cities at the 2018 Auto Expo and these will be on display at the dedicated pavilion for Tata Motors at Hall No 14. The Indian Government has a vision for building smart cities of the future with connected and technologically upgraded ecosystems and Tata Motors will aim to back up this mission with integrated end to end mobility offerings across both passenger and commercial market segments. Tata Motors can play a vital role in categories like personal cars, public transport solutions, BRTS, last mile connectivity, commercial and utility vehicles, emergency response vehicles and even green and sustainable mobility solutions.
Tata Motors has a diverse product portfolio that caters to almost every requirement. 26 smart mobility solutions will be displayed by Tata Motors across both commercial and passenger vehicle segments. There will be a specially curated and selected theme running across the entire pavilion. The company will be showcasing its brand new IMPACT Design 2.0 language for the passenger vehicle segment and will hold global premieres for some vital commercial and passenger vehicle models. According to the CEO & Managing Director at Tata Motors, Guenter Butschek, the company has always been a leader in mobility and has emphasized on global innovations for fulfilling customer requirements.
Tata Motors is the only Indian company with the end-to-end product lineup and the brand identity also emphasizes on Connecting Aspirations. Butschek added that the company has a responsibility for easily connecting the aspirations of the country for smart cities with integrated mobility offerings. The pavilion will showcase the Smart Mobility, Smart Cities theme according to Butschek and customers can get a peek into the company’s future offerings.
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Showtime Events and Meroform have executed and designed this unique #SmartMobility pavilion for Tata Motors in collaboration with Tata Motors Design. There will be several interactive zones including the Sports, Smart Energy, Residential and Intracity and Inter-city zones. These will have digital engagement offerings for customers. The Tata Group is celebrating 150 years of its commitment towards nation building in 2018 and Tata Motors has been a major contributor to India’s progress over the last 7 decades.