Tata Motors has officially announced its association with Disney India prior to the release of the eagerly awaited Star Wars: The Last Jedi by LucasFilm. This tie-up will offer fulfilling experiences to fans of the Star Wars series and cars alike. This unique campaign by Tata Motors is geared at promoting the capabilities of the Nexon SUV through collaborating with the Star Wars franchise.
The Head-Marketing, Passenger Vehicles Business Unit, Tata Motors, Vivek Srivatsa, stated that the company is hugely excited for associating with the Star Wars franchise, which is a massive name worldwide. The Nexon has been a trending product in the market similar to The Last Jedi according to him. The Nexon offers LEVEL NEX driving experiences, which have created a major shift in thought about Tata Motors’ products.
The Nexon promises new age experiences, which will change perceptions just like the Star Wars movies according to Srivatsa. The two brands will associate across diverse platforms including showrooms and test drives and also the Nexon Skill Arena. There will be engaging customer experiences for Star Wars fans and attractive merchandise will be available at the Skill Arenas.
The Tata Nexon comes with several technological advancements along with offering best-in class driving experiences. There are Vermont Red and Moroccan Blue colour options, which are inherently symbolic of the Force’s dark and light sides in the Star Wars’ series. These colours are unique attractions for customers along with features like the floating navigation touch screen system, sound system with 8 speakers, voice control and the wristband key. The Tata Nexon also offers 6-speed transmission to customers and is poised to be a favourite amongst this group of customers. The Star Wars franchise has a massive fan base globally and the release of the movie is expected on the 15th of December, 2017.