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Electric Vehicles - Indian Scenario

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Electric Vehicles and the Indian Scenario


A look into the Made in India Mahindra e2o


The World’s Progression into EVs

A simple definition of an EV would be that it is a vehicle that runs on alternate sources of fuel like electricity or solar energy and does not need petrol or diesel. The vehicles have inbuilt batteries that are periodically charged to aid the car’s movement. It is the perfect answer to today’s scenarios in terms of cost-effectiveness, low emission levels, reduced carbon footprints, energy-efficiency and contributing to a better tomorrow.

And to give this initiative a definitive push is the EVI, the Electric Vehicles Initiative that is a global forum seeking cooperation and commitment from participating countries to deploy and operate EVs and hybrids within a set goal or to achieve the target number within a certain number of years.

The independent governments in turn, have devised favorable policies, awareness, incentives and innovative solutions to accelerate the push to a better future and to achieve the numbers. And India, as a member of this mission has in turn devised strategies that have set the ball rolling.

The Positive Propellers for Growth of EVs in India 

  1. The various initiatives to promote environmental-friendly vehicles in the country which could be CNG-based vehicles, hybrid vehicles and EVs.

  2. Favorable government policies like lower excise duties, automotive mission plans, the constitution of NATRiP, NEMMP 2020 and FAME initiatives for Hybrid and EVs etc.

  3. As per the Center for Science and Environment, devise master plans for nearly all Indian cities and aim for 60-80% public transport travelers by Year 2025-2030 in electric or hybrid vehicles.

  4. To tap into the market size, as of now India is the 2nd largest 2-wheeler market after China and it will remain a preferred mode of transport till Year 2035 and it is prudent to encourage people to opt for electric/hybrid 2-wheelers or 4-wheelers.

  5. As some Indian cities are infamous for pollution levels, good EV growth could help contain it with as much 50% drop in emission levels can be achieved.
  1. Electric vehicles could double up as storage hubs for renewable energy. And this serves as positive extensions to the GOI initiative of targeting 100 GW of solar energy by year 2022.

The NEMMP Target Plans by 2020

  1. Put 5- 7 million electric and hybrid vehicles on the road by 2020
  2. Sustainable objective to make 400,000 passenger battery electric vehicles (BEVs) by 2020, with an aim to save 120 million barrels of oil and thus reduce 4 million tons of carbon-di-oxide.
  3. Reduce vehicle emission levels by about 1.3% by 2020.
  4. Major government incentives offered with synchronized efforts from both the industry and the academy world.
  5. The projected investment for this initiative is about INR 20,000-23,000 which translates to about $3 billion.
  6. A 5% ethanol blending in petrol is made binding.
  7. Under the NEMPP 2020 bandwagon, the DHI, Department of Heavy Industry, India is launching pilot awareness projects about electric vehicles in the capital city and then plan to showcase this in other metros and cities. The two-fold purpose is to emphasize the benefits of clean energy, and the implementation of eco-friendly, sustainable transportation methods.

So what is FAME for electric vehicles?

  1. The FAME scheme, Faster Adoption and Manufacturing of Electric Vehicles offers incentives to those buying EVs or Electric Vehicles and thus keeping up a constant demand for EVs.
  2. Currently, the proposed FAME scheme is to be implemented in stages over the next 6 years from April 2015 to 2020.
  3. FAME is applicable to all vehicle segments like 2, 3 and 4-wheelers, cars, LCVs and buses. In fact, even hybrid vehicles ranging from mild, strong or plug-ins and also absolute electric vehicles are covered.
  4. The current Demand Incentives as it is termed are valid for EVs and hybrids in all vehicle segments bought after April 1st 2015 and for now are valid till March 31st 2017 or till budget allocation figures are met.
  5. The demand incentives can be availed by buyers as a price reduction for vehicles. The minimum for 4-wheelers is 11,000 and ranges up to 1, 38,000 INR. The price of Mahindra e2o is slashed up to INR 92,000.
  6. The overall objective of FAME is to support the gradual initiation of dependable, reasonably priced and resourceful hybrids and EVs in the country.

The Electric Vehicle - Mahindra e2o

Weaving into the thinking and planning for the future generation, conserving and preserving non-renewable fuels and planning for a more sustainable and livable environment and syncing up with the Government’s vision for the future in terms of more EVs on the road, is Mahindra’s thoughtfully-designed, next-gen vehicle, the Mahindra e2o.

And most importantly, it stands tall and proud as one of the indigenous cars that are Made in India, the first electric vehicle, made in a sustainable facility finding its place in Indian automobile history.

What are the ‘Goodness’ quotients or the many inimitable elements that accompany a Mahindra e2o?

  1. The urban, chic, electric hatchback, Mahindra e2o is an ‘Intellectual’ on wheels. It is armed with many pre-programmed features, a very intuitive iEMS system, a large touch screen interface, a rejuvenate braking system, an advanced driver info system and a battery backup that goes into safe mode to save power. This is definitely a vehicle from the future, catering to the present and preparing for tomorrow, when batteries are designed to tap into the omnipotent, renewable solar energy!
  2. It is very cost-effective and easy on the pocket packed with next-gen lithium batteries that have a long shelf life, low running costs and low maintenance completes its pocket-friendly additives.
  3. The e2o comes power-driven by a 48V maintenance-free Lithium-ion battery that offers a torque of about 25bhp and 53Nm. Its top-speed is about 81Km/h. A full charge can take anywhere between 5- 8 hours. Mahindra also offers QuickCharge that helps charge it in just an hour. Once completely charged, it can cover 120 kms at one go and is ideal for local travel.
  4. The Mahindra e2o is an absolute, ‘clean’ and ‘green’ vehicle, that runs on renewable sources of energy and is absolutely eco-friendly with no emission or exhaust levels. Emission is literally unheard of.
  5. An intelligent car operable by your very own smart phone and many of the car’s inbuilt features can be manned from your phone.
  6. The e2o is aided by an intelligent energy management system and about 10 on-board computers to take care of the car’s end-to-end workings.
  7. The Mahindra e20 gives you real time drive info for an exciting and safe journey.
  8. It is regarded as a ‘silent car’, making a statement without making a sound and has its own well-rounded, defined presence.
  9. Its features are delighting, straightforward and overwhelming.
  10. This is a self-powering car that just needs to be driven and comes with an independent set of standalone elements.
  11. Offers a pioneering battery rental system, interestingly termed, Goodbye Fuel Hello Electric (GFHE)
  12. Currently exports vehicles to Nepal and plans to expand to Europe and other South Asian countries where EVs are picking up sales momentum due to incentives and awareness.Websites like IBB, Indianbluebook.com, contain a lot of information about EVs and reviews and inputs about the Mahindra e2o.


With a car that is just oozing goodness from all over, it is time to embrace the future!

Peeking into the EV future of India

Today, there is a good mix of hybrid vehicles like the Toyota Prius, Maruti Suzuki Ciaz Hybrid, BMW i8, the Chevrolet Volt and Hyundai i10 Electric that available in the Indian market and the many initiatives, incentives and advantages are definitely driving forces, guiding customer interests and GOI may very well achieve the targeted number of EVs on road by 2020!

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