Hyundai Motors India Limited has announced the launch of an online marketing campaign called “HyBuy”, a unique and innovative online buying experience for the customers. It is the third phase of the online campaign starting from 10th April to 10th May 2018 which will enhance the buying experience for the potential Hyundai Xcent customers.
The digital marketing initiative is introduced to utilize the social media platforms and its huge fan following in order to boost the sale of the sedan in the upcoming festive season. It is a simple and creative way which allows the customers to purchase car online as well as share it with friends, family and relatives.
Why purchase online?
The month long campaign engages the customers through a unique social media buying experience not only to offer the online experience but also get benefits from the purchase. It is designed to redefine car buying and create excitement in the digital buying experience.
The campaign offers gifts and benefits to the first 250 customers who buy Hyundai Xcent variant online. It is based in first come first serve basis and among which one lucky winner will get a chance to fly to Hong Kong Disney land along with his/her family including gifts and discounts.
Requirements and Benefits
The HyBuy campaign requires a customer to sign in on the website www.HyBuy.in in order to enter the contest and deposit a token amount then share the same with friends, family and relatives to gain reward points. More the number of people joining the program, better the benefits and rewards.
The booking of the Xcent sedan is done online while the rest of the delivery process is taken care of by the dealership process. The attractive offer provided in the program is limited to 250 cars only so one has to hurry to grab the offer.
Among the 250 lucky customers, the first 99 buyers will be getting Amazon Echo Dot speakers as a free gift. The next 150 customers will also get a free Amazon Echo Dot speaker along with a free coating for the underbody of the car. Finally, one lucky winner will win a chance to go to Disneyland, Hong Kong with his/her family along with a free Amazon Echo Dot speaker and free underbody coating and exterior beautification package plus discounts up to 78,500.
Facts to remember
- The prospective buyers will have to sign up for the online service first by logging in to the official website in order to purchase.
- The choosing or booking of the desired car is then done by depositing a particular amount through the website. The amount depends on the variant of Xcent sedan you chose.
- The reward points will be offered to the buyers for referrals to other people. More number of people increases the chances to win.
- Note that the offer is only available to a limited number of vehicles.
Using the social media in purchasing vehicles allows the customers to enhance their own purchase journey to gain more befits while the essence of gamification engages and attracts more customers.