FCA has launched the Jeep 4x4 Month in India, a month-long campaign which encourages customers to upgrade from a 4x2 model to a 4x4 one. The celebration will start from April 4 and end on April 30. This is a part of International Jeep 4x4 Day, which is celebrated on April 4. During the programme, customers who have either booked or are considering buying a lower-spec 4x2 Compass and can get the higher Limited 4x4 trim.
Jeep Cars | Jeep Compass | Jeep Compass Specs
While the upgrade is being offered on all lower-spec trims irrespective of the powertrain, there is a caveat. For example, suppose a customer has booked a Longitude 4x2 2.0D, they will have to pay the Rs. 1.69 lakh difference between the trim and the Limited 4X2, after which the Rs. 50,000 offer can be availed to upgrade further to the limited 4x4 Trim.
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This offer will allow customers to save up to Rs. 1.47 lakh, the price difference between the Limited 4x2 and Limited 4x4. This offer can be availed on the 173hp, 2.0litre diesel engine and the 163hp, 1.4litre turbo-petrol motor. The former is mated exclusively to a six-speed manual transmission and is accompanied by 4WD as an option while the latter comes with a six-speed manual on lower trims and a seven-speed dual-clutch unit on higher units, though is limited to 2WD only.
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According to Kevin Flynn, President and Managing Director, FCA India, the Jeep 4x4 Month is a unique opportunity wherein customers can book their Jeep Compass and experience the efficiency, freedom, and sense of adventure that symbolizes the brand. He stated that close to 20,000 Jeep Compass SUVs have been sold since market launch.
The brand also has plans to run a 4WD experience camp for prospective customers and car lovers. It will be called the Camp Jeep and will be held in the month of April, though the dates are yet to be confirmed. The event is scheduled to take place in Mumbai, Pune and Hyderabad. Jeep is also gearing up to launch a more rugged version of the Compass, the Trailhawk, which is equipped adequately enough to enhance its go-anywhere capabilities and a nine-speed automatic transmission for the 173hp, 2.0litre diesel engine.