The dispatch of the Lamborghini Urus super-SUV has opened another part for the Italian sportscar creator and will pull in another arrangement of clients getting tied up with the notable brand out of the blue. With the expansion of the Urus to its portfolio, Lamborghini is set to scale new statures as far as deals, which have officially touched a record 3,815 autos in 2017 – a 10 percent increment more than 2016. With the landing of the Urus, Lamborghini hopes to twofold deals to 7,500 autos in two years. Also, to take into account this enormous bounce sought after, the creation offices and sequential construction system at the Lamborghini manufacturing plant in Sant'Agata Bolognese have been extended.
“The brand is growing all around the world and getting younger and younger. Lamborghini is an incredibly cool brand for the young generation and we are now heading into a new segment with the Urus – another car in our portfolio with the same Lamborghni DNA. The response has been fantastic and we have a great opportunity to be in a new market where it was not possible to be with our normal supercars,” says Stefano Domenicali, director and CEO of Automobili Lamborghini.
The carmaker says that 65 percent of the Urus arrange bank comprises of first-time Lamborghini purchasers, and the rate in India could be considerably higher. The all-climate and all-street ability of the Urus is what is to a great extent driving the new request. As indicated by Lamborghini, this is particularly valid in nations like Russia with its long winters, and India where street conditions are poor, which significantly constrain use for Huracán and Aventador proprietors. “There are three major things that affect our demand. One is the infrastructure situation, second is seasonality, and then, of course, social acceptance of these models in the society,” states Domenicali.
It is therefore that Domenicali is especially amped up for the Urus. “India is one market where there is great potential for our brand to grow. With our super-sportscar we have limitations of the road infrastructure, but with this car you don’t have to worry,” he says.
Lamborghini sold a humble 26 autos in India in 2017, which is a unimportant 0.7 percent of worldwide deals. Yet, with the Urus, that number is set to develop exponentially.
“With the Urus we will double our numbers even with deliveries starting later in the year in Q4. The full effect will be in 2019 and I’m expecting, honestly, that doubling the sales figures is a conservative estimate. I would push for three times because the feedback in India points to even higher sales. I’m pretty sure about it,” says an idealistic Domenicali.
He doesn't surmise that the eye-watering top traditions obligation of more than 211 percent in India is the greatest impediment to request. “Taxation all around the world is something that we need to take care of. But if you do the right product, believe me, people will buy. For example with the Urus, without even knowing the price, customers have put in orders.”
In any case, with such a colossal hop in volumes, Domenicali concedes that it could affect the posh rename of the Lamborghini mark. “There is a trade-off between exclusivity and growth; that is the part that we need to manage because if we lose that exclusivity value, there will be a problem. So our strategy is to grow with new models and new markets and keep the same level of exclusivity.”
