The MG Car Club or MGCC has been set up by MG Motor India to connect owners of classic cars from the MG brand, one of the most globally acclaimed brands in its heyday. Classic owners are being contacted by the brand and it has already set up a dedicated Facebook page for registration and other purposes.
Several events and other experiential initiatives are in store for members courtesy MG Motor India and it has already organized a get-together for its members in the recent past. As per estimates, more than 400 classic MG Cars are present in India. MG Motor India is taking this user base seriously and plans to tap into this new platform to raise awareness about its products in India.
MG Motor India has also bought the production facility at Halol in Gujarat from General Motors and is planning to start its journey in the India market by launching a new SUV in 2019.