The first-ever dealership experience event in Bengaluru conducted by MG Motor India reflects its commitment to the Southern markets. According to a company statement, the event was aimed at selecting the right partners from the southern region of India for its retail operations beginning here next year.
The carmaker received nearly 600 registrations from prospective dealers on its website from Southern markets alone constituting close to one-fourth of the overall 2400 registrations received since it officially invited dealer partners to register last month. MG Motor India has placed its bets big time on Southern markets especially Bengaluru region in terms of initial sales, having judged its potential to be amongst the top 3 markets in the first phase.
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The company, which aims to operate nearly 100 touch points across the country in the initial phase with the commencement of sales during Q2 next year, made a statement that a good number of touchpoints will come up in Bengaluru region alone. Overall, it aims to operate over 300 touchpoints across the country in the next few years. According to higher officials of MG Motor India, they are unflinchingly focused on well-developed southern markets since this region has proven to have early adopters who are keen to give a shot to global products. The company is confident of winning over the discerning customers in this region, which in turn will give them a great boost in the initial phase and will provide the impetus to drive sales across the nation. Overall, 35-40% of its sales are expected to come from southern India in the initial phase of its nationwide operations.
MG Motor India will also offer a digital buying and ownership experience to the tech-savvy consumers in Bengaluru and other markets. The carmaker has plans to make technology-driven services available in order to ensure great customer experience that surpasses the expectations of discerning customers.
Recently, MG Motor India made an announcement according to which its first vehicle will be launched in Q2 2019, as part of the ‘Make in India’ initiative. It will be followed by the introduction of one new product to the Indian market every subsequent year. The company aims to launch new-age and contemporary vehicles that offer excellent value to buyers. With the rebuilding of its Halol plant progressing at a fast pace, including the construction of a new press shop, the company is gradually undergoing the process of concluding contracts with various suppliers to achieve high levels of localization in its vehicles.
R&D of its parent company, SAIC, has put in strong efforts to facilitate the carmaker to actively consider the prospects of offering new energy vehicles and is keenly looking to work with all stakeholders involved to implement the technology commercially. MG Motor India also shared plans to test electric vehicles under different climatic conditions in India and was of the opinion that Karnataka will be considered as one of its first options to launch EVs when decided, given the state’s first-mover advantage in EV policy.
Amidst other plans of MG Motor India, in the pipeline is a future-ready organization aimed at setting the industry benchmarks not only in terms of a young and smart work culture, but also in terms of diversity. Female employees already account for 24% of the total workforce of the company and it plans to further increase the number of women hires in the future.
