The great love for the hatchbacks and the compact sedans in the Indian market has proved to be a great opportunity for the automakers. However, the wide range of options available in this segment makes the situation more challenging on the entry of new competitor. The Ford Figo Aspire is one newly arrived challenger that is introduced by the American automaker Ford, to compete against the leading Swift Dzire and Honda Amaze. The car is a sub-compact sedan that is based on the B2E platform shared by its successful SUV sibling Ford Eco Sport. The company leaves no stone unturned to make the car a sales success and has ensured various factors such as – competent pricing, decent power values, high fuel efficiency, appealing design and advanced technology that will surely make you think over this stylish Sedan.
Take a brief look at the 10 reasons to buy Ford Figo Aspire
1) Elegant and well-chiseled styling:
The Sedan surely catches many fascinating glances with each road appearance, as what it can gain over its leading competitors like Swift Dzire, which lacks in the visual appeal. The sharp elongated headlamps design, the new trapezoidal Aston-Martin resembling chromed radiator grille and the flowing bonnet design of the car reflects an impressive front appearance. The slippery side profile of the car compliments its ‘sedan’ identity. The overall sleek and slippery designing concept of the sub-compact Sedan, displays well-nourished aesthetics.
2) Dynamic as well as Efficient Engine operations:
The well engineered power units of the car - the 1.2L Ti-VCT, 1.5L Ti-VCT and the 1.5L TDCi engines not only delivers decent power values, but also displays high fuel-economy. The maximum power output for the 1.2L Ti-VCT and the 1.5L petrol engines are 88 PS and 112 PS respectively, while the 1.5L TDCi Diesel churns 100 PS of maximum power output. These power values are higher than some of its competitors like the Swift Dzire and Hyundai Xcent, for which their 1.2 Liter petrol engine produces 84.3 PS and 82.4 PS respectively. The fuel-economy values stay high, which is 18.16 kmpl for the 1.2-Liter unit and 25.83 for the 1.5-Liter unit. The 1.5-Liter Petrol AT variant available features a mileage value of 17 kmpl.
3) Light and precisely-responsive handling proportions:
Ford Figo Aspire is equipped with a well-calibrated suspension support that comprises of front independent McPherson strut and rear semi-independent coil spring suspension which ensures a pleasurable and smooth ride quality. The efficient braking system employed in the car is further optimized, with the ABS and EBD assistances. The smooth ride quality of the car is also a product of the tough 14-inch steel and alloy wheel designs.
4) Advanced Interior technology:
Interiors of the Sedan are impeccably crafted to display intuitiveness with the Ford SYNC voice-activated system and the multi-functional steering wheel. The convenient first-in-class MyFord Dock mobile phone charging, MP3 player and satellite navigation system further add towards its’ technology, which proves a cutting edge over all the competitors.
5) Pleasurable interior ambience:
The interior ambience is accentuated by the automatic climate control system and the ultra-clear sound system with 4 speakers equipped in the cabin, as well as seats are also well-cushioned, promising a comfortable sitting position. With this, the car also features many small storage compartments that add more to the convenience.
6) Fully-functional safety and stability assistance:
The car, unlike some of its competitors, employs the advanced Electronic Stability Program (ESP) that uses the information from sensors to ensure a stable ride. The car adds to the stability with the Hill Launch Assist (HLA) and the feature of Electronic Power Assisted Steering (EPAS) that contribute towards definite handling proportions. The cabin is encased with the 6 airbags system and the security part is met by the engine immobilizer system. With all this a dependable safety is assured.
7) Competitive price:
Ford has priced the car very competitively; with a price tag of 5.5 lakh rupees (Ex-showroom Delhi). With this price, the company aims to gain in its’ sales volume by breaking some market of its’ competitors like Swift Dzire and Honda Accent etc., which have a similar to slightly higher price range.
8) Capaciously spaced cabin:
The cabin allows comfortable head and leg movements owing to the significant wheelbase of 2491 mm, which is greater compared to the 2430 mm wheelbase of Swift Dzire and 2425 mm wheelbase for Hyundai Xcent. With this, the car also buys you an ample amount of cargo space, reading 359 liters where you can conveniently store your entire luggage.
9) Desirable Performance:
The Sedan owing to its powerful engines features decent performance traits. The 1.2-liter petrol power-unit is meshed with the 5-speed manual transmission that features silky-smooth gear transition operations and allows the Sedan to establish 100kmph of speed from naught in 15 seconds. The acceleration value for the 1.5 Liter Diesel engine mated to the same transmission projects, the Sedan from rest, is up to 100kmph in about 12.2 seconds. These acceleration values are comparable to its competitors with the 0-100 km/h time of Swift Dzire being 14.8 seconds for the diesel variant.
10) Low maintenance cost and parts price:
Each and every aspect is considered minutely and for this car the company promises you a low maintenance, as its siblings the Ford Eco Sport and Ford Figo that have been great success in the Indian market. Parts and accessories are also available at an affordable price, as its competitors like the Swift Dzire.
Based on the comparison drawn between the modern sedan, the leading Japanese and Korean automobiles in this segment, the car excels in various aspects proving as a better option. Further this hints a good scope for the car to gain an outstanding position in the Indian Market. Owing to these reasons, Ford Figo Aspire surely serves as a good value for money car.