Force Motors, a division of Bajaj Auto are famously known for their Traveller minibuses and also the Trax series of utility vehicles. And they are the makers of the imposing, impressive, Force One SUV, their first foray into the SUV segment. Though the design is quite dated and seems like a long-lost cousin of the Ford Endeavor, it still holds its ground in terms of on-road presence, ruggedness, performance, adaptability, drivability, neat exteriors and comfortable interiors. Safety features are in place and it is overall a very praiseworthy rendering. But in spite of its pluses, its branding needs a major makeover, else this Made in India SUV will stay relatively unknown.