About ROLLS ROYCE PHANTOM
Rolls Royce Phantom Series I was launched on 1 January 2003, following a five-year development phase, under new ownership of the BMW Group. From launch in 2003, the Rolls Royce Phantom established itself as the benchmark in automotive luxury, a reputation it has held ever since. These cars are timeless in their appeal, but technology moves rapidly and we cannot afford to stand still.
That is why the new Phantom was introduced, a family of models that feature significant improvements in design, drive train and technology. As a consequence of these changes, and Rolls Royce will continue to present with pride the best motor cars in the world, which re-confirm Rolls-Royce’s position at the very pinnacle of the ultra-luxury goods marketplace.
In addition to bringing a flagship Rolls Royce to life, the company also built its state-of-the-art headquarters and production site on the historic Goodwood estate, in the heart of the English countryside. This unprecedented achievement was all the more impressive for a brand that shouldered a weight of expectation that came with the famous Rolls Royce name and Spirit of Ecstasy as its mascot of excellence.
In 2005, Rolls Royce launched Extended Wheelbase to complement Phantom Saloon. This was followed by the launch of unforgettable open-top motoring courtesy of Phantom Drophead Coupé in 2007 and the ultimate grand tourer – Phantom Coupe, which was launched in 2008. New family members have added to Phantom’s considerable appeal and position as a luxury good without equal.
The Rolls Royce Phantom comes loaded with power tilt/telescopic heated wood and leather-wrapped steering wheel with radio, climate, and navigation controls, 8-disc CD changer, 18-way power front seats, 16-way power rear seats, heated and cooled cup holders, power open/close trunk lid, power closing doors, wireless headphones, 26-speaker premium sound system, rear-seat tables, outside-temperature indicator and a universal garage door opener when it was launched.
What we like
- A dream car, a collector’s item that is not easy to possess or even buy owing to its unimaginable pricing.
- It’s excellent drivetrain, appeal, allure; state-of-the-art interiors just spell immeasurable luxury all the way.
- The vehicle can only be referred in superlatives, be it in performance, interior design and materials, and exterior facade.
What we don't like
- The superlative pricing of the Rolls Royce Phantom, the high initial ownership costs and maintenance costs are collectively sky rocketing high.
- It is not an everyday vehicle, but more a collectible that is beyond envy.
- But for its huge pricing, certain aspects seem dated.
- Vehicle depreciation is surprisingly substantial.
The Rolls Royce Phantom is an icon. It is a car that justifies its presence, be its very high pricing, the design and the luxury it offers is just mind-blowing. The Phantom is every inch built by hand in England by the British automaker. The vehicle is incomparable. An embodiment of luxury, the Phantom has opulence oozing all over. Built to last, subject to the most rigorous of standards, driving and being inside the car is indescribable. But to most, owing to its extremely high price tag and high maintenance costs, this is not a car that is easy to own. An imposingly attractive object of desire, the Phantom is a dream vehicle.
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