Rolls Royce Phantom Series I was launched on 1 January 2003, following a five-year development phase, under new ownership of the BMW Group. From launch in
2003, the Rolls Royce Phantom established itself as the benchmark in automotive luxury, a reputation it has held ever since. These cars are timeless in
their appeal, but technology moves rapidly and we cannot afford to stand still.
That is why the new Phantom was introduced, a family of models that feature significant improvements in design, drive train and technology. As a
consequence of these changes, and Rolls Royce will continue to present with pride the best motor cars in the world, which re-confirm Rolls-Royce’s position
at the very pinnacle of the ultra-luxury goods marketplace.
In addition to bringing a flagship Rolls Royce to life, the company also built its state-of-the-art headquarters and production site on the historic
Goodwood estate, in the heart of the English countryside. This unprecedented achievement was all the more impressive for a brand that shouldered a weight
of expectation that came with the famous Rolls Royce name and Spirit of Ecstasy as its mascot of excellence.
In 2005, Rolls Royce launched Extended Wheelbase to complement Phantom Saloon. This was followed by the launch of unforgettable open-top motoring courtesy
of Phantom Drophead Coupé in 2007 and the ultimate grand tourer – Phantom Coupe, which was launched in 2008. New family members have added to Phantom’s
considerable appeal and position as a luxury good without equal.
The Rolls Royce Phantom comes loaded with power tilt/telescopic heated wood and leather-wrapped steering wheel with radio, climate, and navigation
controls, 8-disc CD changer, 18-way power front seats, 16-way power rear seats, heated and cooled cup holders, power open/close trunk lid, power closing
doors, wireless headphones, 26-speaker premium sound system, rear-seat tables, outside-temperature indicator and a universal garage door opener when it was