Though this pickup truck was more suited for rural and commercial purposes, Tata had to modernize it and keep up with the market. Tata has created a niche in the Indian market with this 4X4 that is rough and tough from the outside but at the same time, it has soft interiors. Now the vehicle is aiming to tap the lifestyle segment in India. This 4X4 wheel drive is built to conquer high country terrains whether muddy, slushy or uneven. It has an urban salability quality as it can be used for transportation and off-roading trips. Rural populace too find their usage in this vehicle. The Xenon’s design is a combination of looks and performance.